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Partnerships for brands, e‑commerce & insurers
Partner with HonestDog: Connect with 10,000+ Future Pet Parents Annually
Join Europe’s fastest-growing responsible puppy adoption platform and put your brand in front of engaged, high-intent customers
25,000
Registered puppy parents
800
Approved, vetted breeders
10k+
New puppies placed per year
Mission-first partnerships, performance-backed
Build a world where all pets are born without preventable issues and given to responsible pet parents. Join the mission and put your brand at the forefront for a better future for pets and people.
Partnership tiers
Choose a tier based on reach, lead volume, and exclusivity.
Monthly billing
Switch to annual pricing to save 15%.
Bronze
1.000 € / month
Silver
5.000 € / month
Gold
10.000 € / month
Leads (guaranteed)
50 / month
250 / month
500 / month
Unique impressions (guaranteed)
10.000 / month
50.000 / month
100.000 / month
Lifetime sales commission
10%
7%
5%
Cost per extra lead (beyond included volume)
15 € / lead
12 € / lead
10 € / lead
Puppy welcome box credit
80%
90%
100%
Exclusivity
—
✓
✓
✓
Performance Guarantee
If we miss our lead/visitor targets, we pay you back pro-rata.
Let's calculate your ROI with HonestDog
Enter your numbers to compare total cost and cost per new customer across tiers.
I offer physical welcome package
Target new customers / year
Lead → customer conversion rate
%
Default is 20%. Adjust based on your funnel.
Annual leads needed
37.500
Bronze
Silver
Gold
RecommendedAnnual tier cost
12.000 €
60.000 €
120.000 €
Annual overage cost
553.500 €
414.000 €
315.000 €
Final acquisition costs
565.500 €
474.000 €
435.000 €
All-in cost per acquired customer
75 €
63 €
58 €
Lifetime sales commission %
10.0%
7.0%
5.0%
Adjusted LTV
540 €
558 €
570 €
LTV / Effective cost ratio
7.16x
8.83x
9.83x
Payback period
2.5 months
2.1 months
1.9 months
How it works
HonestDog is the trusted platform for responsible puppy adoption in Europe. Here's how we create value for partners:
Strict Vetting
We carefully screen every breeder according to stringent health and ethics standards.
Guided Journey
We help prospective puppy parents find the right fit (puppy/adopt, breed, preparedness).
Quality Connections
We connect families with the right breeders, who then vet and match them with puppies.
Post-Adoption Support
We guide new puppy parents through bringing their puppy home and the critical first 3–6 months.
Premium Welcome Packages
Every customer receives a curated welcome pack with pet insurance, food, goodies, and partner offers.
Multiple touchpoints
Partners are integrated throughout the entire journey for repeated exposure to high-intent customers.
Channel comparison (indicative benchmarks)
HonestDog is not designed to replace Amazon, Google, Meta, or TikTok. We complement performance and retail channels by owning the highest-intent moment in a pet owner's lifecycle: the decision to bring a puppy home.
HonestDog
Reference model
- Primary model
- Partnership
- Fixed fees
- Transparent tier fee
- Variable cost
- CPL / CPM add-on
- Typical CAC (pet category)
- Predictable, modeled upfront
- Commission / rev share
- 5–10% lifetime
- Exclusivity
- Yes (Silver / Gold)
- Lead guarantees
- Yes
- Spend predictability
- High
- Attribution quality
- High (first-party)
- Intent level
- Very high
- Lifecycle timing
- New puppy moment
- Brand safety
- High
- Frequency control
- Guaranteed
- Data transparency
- High
Amazon (DE)
- Primary model
- Marketplace + ads
- Fixed fees
- Low (€39/month)
- Variable cost
- Ads + ~15% commission
- Typical CAC (pet category)
- €30–80+
- Commission / rev share
- ~15% lifetime
- Exclusivity
- No
- Lead guarantees
- No
- Spend predictability
- Low
- Attribution quality
- Medium
- Intent level
- Medium–high
- Lifecycle timing
- Late
- Brand safety
- Medium
- Frequency control
- Auction-driven
- Data transparency
- Medium
Google Ads
- Primary model
- Auction ads
- Fixed fees
- None
- Variable cost
- CPC / CPM
- Typical CAC (pet category)
- €60–150+
- Commission / rev share
- None
- Exclusivity
- No
- Lead guarantees
- No
- Spend predictability
- Low
- Attribution quality
- Medium
- Intent level
- Mixed
- Lifecycle timing
- Any
- Brand safety
- Medium
- Frequency control
- Limited
- Data transparency
- Medium
Meta (Facebook / Instagram)
- Primary model
- Auction ads
- Fixed fees
- None
- Variable cost
- CPC / CPM
- Typical CAC (pet category)
- €40–120+
- Commission / rev share
- None
- Exclusivity
- No
- Lead guarantees
- No
- Spend predictability
- Low
- Attribution quality
- Medium
- Intent level
- Low–medium
- Lifecycle timing
- Any
- Brand safety
- Medium
- Frequency control
- Limited
- Data transparency
- Medium
TikTok Ads
- Primary model
- Auction ads
- Fixed fees
- None
- Variable cost
- CPM
- Typical CAC (pet category)
- €30–100+
- Commission / rev share
- None
- Exclusivity
- No
- Lead guarantees
- No
- Spend predictability
- Low
- Attribution quality
- Medium
- Intent level
- Low–medium
- Lifecycle timing
- Any
- Brand safety
- Medium
- Frequency control
- Limited
- Data transparency
- Medium
Fressnapf
- Primary model
- Retail + media
- Fixed fees
- Low–medium
- Variable cost
- 20–35% margin + campaigns
- Typical CAC (pet category)
- €40–100+
- Commission / rev share
- 20–35% margin
- Exclusivity
- No
- Lead guarantees
- No
- Spend predictability
- Low
- Attribution quality
- Low
- Intent level
- Medium
- Lifecycle timing
- Mixed
- Brand safety
- High
- Frequency control
- Limited
- Data transparency
- Low
Benchmarks are indicative and based on typical market ranges. Actual performance varies by product, category, and execution.
Brand placement opportunities
Your products and services can be featured across our platform:
✓Homepage (25,000+ monthly visits)
✓Breeder Profiles
✓Puppy & Litter Profiles
✓Parent Dog Profiles
✓Shelter Dog Profiles
✓Application Process
✓Post-Application Journey
✓Welcome Package Inserts
✓Email Nurture Campaigns
Average brand impressions per lead:
4+ touchpoints before breeder application.
Platform reach & audience
25,000
Registered users
2,000
Registered breeders
800
Approved breeders
FAQ
Ready to connect with Europe's most engaged puppy parent audience?
Book a meeting—our partnerships team will follow up.