Own the Most Valuable Customer Moment in the Pet Industry
Reach new dog parents before they buy anything else. Day -1 access to high-intent customers at the exact moment they commit to 10-15 years of pet ownership.
The only channel that reaches customers before they buy anything
Every other marketing channel fights for attention after people already have a dog. HonestDog is embedded in the decision to get one.
Day -1 Access
Reach customers during the emotional, high-trust moment when they commit to a puppy—weeks before they make their first purchase.
Premium Context
Your brand appears in a trusted, curated environment—not competing with 50 other ads. This is an introduction, not an interruption.
Lifetime Value
Dogs live 10-15 years. Win a customer at the start, and you have a decade+ relationship. This isn't a transaction—it's a trajectory.
One trusted ecosystem.
Not another ad network.
We're building an exclusive ecosystem of brands that new dog parents trust from day one. A handful of category-leading partners. No ad clutter. No competition for attention. Just genuine value delivered at the perfect moment.
Exclusive benefits from our partners
Comprehensive coverage from day one
Our trusted insurance partner provides peace of mind with comprehensive health coverage designed specifically for new puppy parents. Exclusive rates for HonestDog families.
Premium nutrition for growing puppies
Start your puppy's journey with vet-recommended, all-natural nutrition. Delivered fresh to your door with a personalized feeding plan tailored to your puppy's breed and age.
Free GPS & Health Tracker worth 69€
Get a free Tractive GPS & Health Tracker when you find a dog through HonestDog. Track your pet live, monitor activity, and receive health alerts. Loved by 2 million pet owners worldwide.
Expert training for a happy companion
Professional dog trainers help you and your new puppy build a strong bond from the start. Online courses, in-person sessions, and personalized programs available.
Support your puppy's health naturally
High-quality supplements for joint health, digestion, skin & coat, and overall wellness. Vet-approved formulas designed specifically for growing puppies.
Trusted veterinary care nearby
Connect with our network of certified veterinarians for your puppy's first checkups, vaccinations, and ongoing health needs. Special rates for HonestDog families.
Our Trusted Partners
Partnership tiers
Choose a tier based on reach and lead volume.
Let's calculate your ROI with HonestDog
Enter your numbers to compare total cost and cost per new customer across tiers.
Why our audience converts better
Every lead on HonestDog has already made the biggest decision—to get a dog. They're actively preparing, researching, and ready to buy everything their new companion needs.
Channel comparison
HonestDog is not designed to replace Amazon, Google, Meta, or TikTok. We complement performance and retail channels by owning the highest-intent moment in a pet owner's lifecycle: the decision to bring a puppy home.
HonestDog
- Customer journey
- Pre-adoption → early ownership
- Buying intent
- Medium (emerging, upcoming needs)
- Competitor noise
- Low
- Brand environment
- Trusted, emotional, curated context
- Primary cost model
- CPL (guaranteed leads)
- USP
- Early influence before channel saturation
Performance channels
(Google / Meta / TikTok)
- Customer journey
- Post adoption
- Buying intent
- Low
- Competitor noise
- High
- Brand environment
- Crowded, interruptive
- Primary cost model
- Auction CPC / CPM
- USP
- Scalable reach
Retail & marketplaces
(Amazon / Fressnapf)
- Customer journey
- Post adoption
- Buying intent
- High
- Competitor noise
- Very high
- Brand environment
- Price-driven, competitive
- Primary cost model
- Commission + retail media
- USP
- Final conversion
Where your brand appears
Multiple touchpoints throughout the customer journey—from first visit to post-adoption:
FAQ
Book an intro call to learn more
We're currently currating a handful of companies for our ecosystem.