Reach New Puppy Owners at the Moment That Matters Most
HonestDog gives exclusive partners access to future dog parents before they bring their puppy home. When habits form, brands are chosen, and long-term relationships begin.
One trusted ecosystem.
Not another ad network.
We’re building an exclusive ecosystem of brands that new puppy owners trust from day one. A small number of category-leading partners. No ad clutter. No bidding for attention. Just meaningful introductions at the moment decisions are made.
Partnership placements
Our Trusted Partners
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Channel comparison
HonestDog complements performance and retail channels by reaching dog owners at the most valuable moment in their lifecycle: the decision to bring a puppy home. Our users deliberately choose responsible breeders and commit significant upfront budgets - reflecting high willingness to pay, long-term thinking, and a clear preference for quality.
HonestDog
- Customer journey
- Pre-adoption → committed purchase → early ownership
- Buying intent
- High (quality-driven decisions, high willingness to pay)
- Competitor noise
- Low
- Brand environment
- Trusted, quality-screened, curated context
- Primary cost model
- CPL (guaranteed leads)
- USP
- Early influence on high-value, quality-driven buyers
Performance channels
(Google / Meta / TikTok)
- Customer journey
- Post adoption
- Buying intent
- Low
- Competitor noise
- High
- Brand environment
- Crowded, interruptive
- Primary cost model
- Auction CPC / CPM
- USP
- Scalable reach
Retail & marketplaces
(Amazon / Fressnapf)
- Customer journey
- Post adoption
- Buying intent
- High
- Competitor noise
- Very high
- Brand environment
- Price-driven, competitive
- Primary cost model
- Commission + retail media
- USP
- Final conversion
Simple, transparent pricing
One exclusive partner per category. Performance backed by our guarantee.
Calculate your ROI
Enter your numbers to see total cost and effective CAC.
Questions we get from partners like you
Before you book a call, here are the details that help partners make confident decisions.
How do you define a 'lead'?
A lead is someone who has actively initiated contact with a breeder or started an adoption application. These are people with verified intent, not newsletter signups or casual browsers.
How do we measure results?
You get access to a real-time partner dashboard showing impressions and leads. You have full visibility into lead status and quality, when a lead becomes a dog owner, and overall performance.
How is this different from performance marketing?
Performance channels like Google, Meta, and TikTok typically reach people after they already have a dog and compete with thousands of other ads. We reach future dog owners earlier, during the decision to get a puppy. This means minimal competition, high trust, and a highly engaged audience. When customers see your brand again later, they already know and trust you due to repeated exposure at the most exciting part of their pet parenthood journey.
Why don’t you offer short pilots or small lead tests?
Because performance comes from timing, repetition, and trust built before outreach. This can only happen if we fully integrate your brand into the platform and our audience. Isolated lead batches remove that context. We de-risk partnerships through guarantees, not pilots.
What's the commitment?
The standard commitment is 12 months. Leads typically take 3 to 6 months to convert into dog-owners, and a 12-month term gives us enough time to deliver meaningful results.
Who's an ideal partner?
We are looking for brands that are excited to work with HonestDog and see a long-term future together. This allows us to collaborate on exclusive offers that fit naturally into HonestDog’s positioning, genuinely excite our customers, and add real value. The right offer at the right time leads to better conversions and lower CAC. This is what we call a Win-Win-Win.
What's the activation benefit credit?
Partners who provide activation benefits (welcome packages, free trials, exclusive offers) can receive up to 50% CPL discount from the 1,001st benefit per month onward. Great activation benefits significantly increase conversions.
How do you track unique impressions?
We track unique impressions using our own tracking pixel. An impression is counted when a unique user actually views the partnership component, not on page loads.
What are the next steps?
We agree on a monthly commitment and a start date. We then integrate your brand into the platform using the assets you provide and give you access to your partner dashboard. From there, we continuously test and optimize the offers and the partnership together.