These five pet startups are set to grow, says an investor
The number of pets is growing in Germany - startups want to benefit from the trend. An investor reveals which ones have good chances.
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About HonestDog
HonestDog is a platform connecting responsible dog breeders with loving families. Founded in 2022, we're committed to promoting ethical breeding practices and ensuring every puppy finds a happy, healthy home. Our mission is to ensure every pet has a home for life, right from the start.
23,000+
Over 23,000+ registered pet seekers
2,000+
2,000+ registered breeders on our platform
4
Presence in 4 countries across Europe
2022
Founded
Our Mission
We believe in promoting ethical dog breeding practices and facilitating meaningful connections between breeders and future dog owners. HonestDog serves as a bridge, ensuring that every dog finds a loving home while supporting responsible breeding practices.
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Featured in media and industry publications
Media Coverage
Discover how media outlets are covering HonestDog's mission to revolutionize the pet industry
HonestDog wins the Fressnapf innovation award of the year
The Fressnapf Group, together with PURINA, awarded this year's Innovation Awards in Düsseldorf. More than 100 applications in various product and service categories were evaluated. Winners receive exclusive awards, media and consulting services worth €50,000 each, and the opportunity to integrate into the Fressnapf ecosystem.
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PetTech startups with a promising future
The PetTech segment is one that everyone interested in exciting startups should pay close attention to! Numerous startups in this sector...
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Bonn platform aims to make getting a dog fair
The illegal puppy trade is booming. Unknowing buyers often purchase sick or behaviorally challenged animals, which are then often returned to shelters. Two entrepreneurs from Bonn aim to put an end to this with their newly founded company.
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Contact Press TeamStudies & data for newsrooms
HonestDog's data studies on puppy prices, breed health and breed popularity, for articles, features and research.
HonestDog Dog Breed Health Report 2026
Annual edition: health grades, catalogued conditions and breeding requirements for every breed in our catalogue, with a disclosed methodology and a CSV dataset.
HonestDog Dog Breed Price Index
Monthly median asking prices for purebred puppies in Germany, analysed from public listings.
HonestDog Dog Breed Health Ranking
Health grades from S to E for every graded breed, derived from hereditary diseases, breeding health tests and their severity.
HonestDog Most Popular Dog Breeds Ranking
The 50 dog breeds people in Germany search for most, measured by monthly search volume.
How to cite our data
Credit HonestDog as the source and link to the study page. Every study has a ready-made link you can copy. Data marked as open data is free to reuse under CC BY 4.0.
Questions about methodology or data? Email us at info@honestdog.de.
All studiesPress Kit
Download our press kit for logos, product images, and additional information about HonestDog.
High-Resolution Logos
PNG, SVG, and vector formats in various sizes
Company Information
Fact sheets, bios, and company overview
Media Assets
Product screenshots and promotional videos
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Contact Our Press Team
For press inquiries, please contact:
Press Contact
Media Relations
Sufyan Osamah
Co-Founder & CEO, HonestDog
Press Guidelines
- Response time: Within 24 hours during business days
- High-resolution images and logos available in press kit
- Interview and quote requests welcomed
- Advanced notice appreciated for major stories
Quick Facts
Founded:2022
Headquarters:Bonn, Germany
Industry:PetTech
Mission:Ethical Dog Breeding